There has been an interesting debate recently on Sue Favinger Smith’s “Ancient Artist” blog about the importance of developing a signature style. Martin Stankewitz has weighed in with his own contrasting opinion in his Squidoo Lens on the subject.
On the other hand, an identifiable “style” is a likely outcome of the daily discipline of working on one’s art. In time, a style should develop and become apparent on its own. It will not need to be forced. Having a recognizable style may be a mark of maturity and accomplishment as an artist — assuming the artist allows that style to gradually evolve over time.
Style as a mark of maturity and accomplishment may also be one reason the galleries and marketing gurus encourage anyone who wants to advance commercially in the art world to find a style and stick with it. A “signature style” provides the appearance (although not necessarily the reality) of maturity and accomplishment. As a result, some may feel pressured to lock into a style for commercial purposes, perhaps before a genuine personal style has emerged on its own.
In the end, this is one more facet of the age-old tension between art for art’s sake, and monetary and public success. I know few people who have no need for the money or the sense of approval and respect for our work that an occasional sale can provide. Each must resolve the tension between commercial success and artistic freedom in their own way. I will be interested to see how I resolve it for myself.